About Me

I started out as a trend forecaster at CAA’s The Intelligence Group, where I specialized in entertainment and new media trends. Building on this background I’ve spent over a decade in the digital space, creating content geared to teens and young women. I have extensive experience working with online influencers and their teams and have parlayed my Gen Z expertise into my work helping brands develop digital strategy. Recent consulting clients include Creator+, Halton Pardee + Partners, Spotify, The Rove Lab, Parallel Brands, Bloom Media, and Oomiji.

As a screenwriter I’ve written and produced series for Warner Brothers, Hulu, The CW, Facebook Watch, AwesomenessTV, Fullscreen, and more. I co-created the comedy series Me and My Grandma starring Rhea Perlman.

When I’m not making TikToks you can find me outside, either walking Santa Monica Beach at sunset or hiking up a mountain in Maine. I take a lot of photos.